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SMALL IS BEAUTFUL

SMALL IS BEAUTFUL

Small is Beautiful....we are one of the best kept secrets in Amman....

Am constantly being asked why we do not expand our operations and open up in cities all over the world, franchising out to others. My knee-jerk reaction has always been 'maybe that's what I'm supposed to do?' and I swiftly get on to thinking about doing it. 

However, in my heart, I feel that my brand relies on the personal experience that we offer our customers in the shop. We believe that we do not just sell jewellery but we offer people the chance to experience the personal service we offer in the shop, and the hands-on approach.

We love for our clients to try things on, to learn about the different collections while enjoying the different 'looks' of the styles of the jewellery.....and we do not wish for this experience to be diluted....

I am reminded of this today as I see the picture posted here which was taken by the lovely Zahra Abdulla, of @cookingwithzahra, whom I very much enjoyed meeting when she visited our shop....

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